How to Begin a Career in Programmatic Advertising: A Step-by-Step Guide for Beginners
Online advertising has become increasingly important in the modern day, and programmatic advertising has emerged as a game-changer in this…
Bid Multiplier in DV360: Enhancing Your Ad Campaign Precision
As advertisers and marketers strive to optimize their campaigns for maximum impact, the tools at their disposal are becoming increasingly…
What is DV360? Understanding the Basics of Google’s Display & Video 360 for Effective Campaigns
What is DV360? Display & Video 360 (DV360) is Google’s Demand Side Platform (DSP).DV360 platform has emerged as a powerful…
A Comparison of Header Bidding and Waterfall Method for Effective Ad Serving
Where revenue generation and user experience are paramount, two prominent strategies have emerged to revolutionize ad monetization: Header Bidding and…
Understanding the Difference Between Dimensions and Metrics
In the world of data analysis and measurement, two fundamental concepts play a pivotal role in unraveling the complexities of…
What is RTB? A Beginner’s Guide to Real-Time Bidding
Where every click and scroll contributes to the massive data ocean, advertisers are constantly seeking innovative ways to make a…
Bid Shading: Optimizing Programmatic Advertising Auctions
Bid shading is more than just a catchy phrase; it’s a response to the paradigm shifts in programmatic advertising. The…
What is an Ad Server? The Definitive Guide
1. What exactly is an ad server? A crucial piece of technology known as an ad server sits at the…
Understanding Optimized Targeting Google Display & Video 360’s Feature
The pursuit of accuracy and efficiency in Programmatic advertising is ongoing. Audience growth and targeting optimisation ideas have taken centre…
What is DOOH Advertising and How Does it Work?
What is DOOH advertising ? DOOH stands for Digital Out-of-Home. DOOH advertising is a cutting-edge method of broadcasting commercials to…