Driving Success with CTR: A Guide to Programmatic Prospect Hunting
Let’s explore the importance of prospecting campaigns, which are vital in our constantly evolving digital world. These campaigns are not…
What is White Label DSP in Programmatic Advertising
A key tool that plays a pivotal role in this landscape, especially for programmatic experts, is the White Label DSP….
Ad Networks vs Exchanges: How Programmatic Advertising Works
Selling and buying digital advertising has fundamentally changed over the past 20 years. In the early days of online marketing,…
How to Reduce the Carbon Footprint of the Advertising Industry
The advertising industry has an enormous carbon footprint that urgently needs addressing. Recent research shows that advertising operations alone contribute…
SSPs vs DSPs: Understanding the Key Differences in Programmatic Advertising
As someone who’s been in the digital advertising space for over 5 years, I’ve seen the rapid growth and evolution…
Master Media Planning: Proven Tips, Strategies & Best Practices
Have you ever wondered how companies decide where and when to advertise? How do they choose the right mix of…
Frequency Caps: Your Quick Start Guide to Managing Ad Impressions
In simple terms, frequency capping lets you limit how many times each unique user sees your ads over a given…
Recency Targeting in DV360: How to Effectively Reach Recent Engagers
Recency targeting is one of those awesome but underutilized features in DV360 that can really take your campaigns to the…
DV360’s Campaign Underpacing |Solutions and Strategies
DV360 is a sophisticated programmatic advertising platform developed by Google, offering advertisers a comprehensive suite of tools to manage their…
DV360 Creative Rejections: Why They Happen, What They Mean, and How to Fix ?
One technology stands out as essential in the dynamic world of digital advertising, where first impressions are everything – Display…